Monday, June 8, 2009

I want my, I want my, I want my MP3!

Music is part of everyday life in that it provides the background noise other functions are performed to, it sets the mood in other media such as film and television and it provides direct intensive listening episodes where the music is the focus. The Internet impacts on this by creating new ways for fans of alternate music to access there preferred music and also providing more media channels that music is an integral part of.
In response to the reading of Laughey, D. (2007). Music Media in Young People's Everyday Lives. In Music, Sound and Multimedia: From the Live to the Virtual (pp. 172-187). , accessed June 8, 2009.

From reading Beer, a discussion on how Top of the Pops ended, it is clear that increased access to personalised forms of music consummation is seen to have a major role in the demise of this show. The BBS blames the failure of the show on digital media, but does the Internet in itself necessarily work against broadcast media? It is fairly clear that the Internet does have an impact on broadcast media, as discussed in a presentation by Mark Pesce. While this presentation is pertaining to television viewing, many of these same issues would also effect the music industry and music broadcasters.

The effect of MySpace, and in particular the way they display music, also impacts on the music industry. There is a heavy focus on music, presenting new bands and encouraging people to engage with the music through both listening as well as messaging and comments. From my own observations of watching my students access music, many of them go straight to MySpace when they want to listen to music. Those that don't use MySpace to access music will go to similar sites. Due to this I see the effect of such sites increasing in the future and impacting on the more traditional music industry even more heavily.


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